ASCO Establishes First Middle East Office in Qatar to Drive Regional Growth

ASCO has officially opened its first office in the Middle East, establishing a new presence in Doha, Qatar, to drive regional growth and enhance its operational footprint. The company's strategic expansion into the dynamic Gulf Cooperation Council (GCC) market marks a key move in its global strategy. This significant development was reported on 23 June 2026, noting ASCO's commitment to strengthening its presence in key international territories.

Strategic Expansion in Middle East

The new office is strategically located in Doha, Qatar, and is established to support ASCO's expanding client base across the Gulf Cooperation Council (GCC) countries, the wider Middle East, and the Asia Pacific regions. This strategic positioning aims to significantly enhance the company's service delivery capabilities in these key markets. The establishment of this office shows ASCO's commitment to being closer to its clients, ensuring more responsive and tailored solutions.

This new Qatar office forms a key part of ASCO’s broader growth strategy. This strategy is precisely focused on expanding its international footprint, strengthening its regional delivery capability, and positioning the business closer to clients in high-growth markets. By doing so, ASCO aims to better understand and address the unique demands of these regions, fostering stronger client relationships and more efficient service provision. The company's focus includes bolstering its regional delivery capabilities and strategically positioning its operations closer to clients in high-growth markets. This move is designed to facilitate more direct engagement and responsiveness to client needs across these significant geographical areas, ensuring that ASCO can provide timely and effective support.

Leadership Team Appointments

The Middle East business operations will be managed by Craig Revie, who brings extensive experience to his new role. Mr. Revie possesses more than 30 years of experience across the offshore oil and gas, new energy, and defense markets. His deep industry knowledge and leadership are expected to be instrumental in driving ASCO's success in the region.

Complementing this leadership, Lee Vettese has transitioned from his position as business development manager in the UK to become the regional manager for the Middle East. Mr. Vettese possesses more than 15 years of international energy experience, providing him with a full understanding of the sector's complexities and opportunities. His expertise will be key in navigating the regional market and fostering key partnerships.

Walaa Mroueh also joins the team as business services manager. Ms. Mroueh contributes over 14 years of experience in driving business growth for various enterprises within key markets such as Saudi Arabia (KSA), the United Arab Emirates (UAE), Egypt, and Iraq. Her proven track record in these diverse economies will be invaluable in developing and implementing effective business strategies for ASCO in the Middle East.

Executive and Regional Perspectives

Mr. Vettese shared his insights on the strategic importance of this expansion, stating, "The Middle East has invested heavily in world-class infrastructure across energy, ports and marine sectors and our presence in Qatar will ensure we can support this activity and respond quickly to customers in-region." He further emphasized ASCO’s full service offerings, adding that the company’s service breadth means it is "equipped to bring a high level of control and traceability into complex operations and help clients maximize the value of those assets, ensuring they operate efficiently and in full environmental compliance."

The new office is strategically located in Doha, Qatar, a central hub for regional business and industry. ASCO reports increasing demand across several critical sectors, reflecting the region's strong economic activity and development. This growing demand spans energy expansion projects, increased port activity, complex marine logistics operations, sophisticated materials management requirements, critical decommissioning readiness initiatives, and stringent environmental compliance mandates. The company's expansion into Doha is specifically intended to support these diverse client requirements and significantly enhance operational responsiveness throughout the region, ensuring ASCO remains a key partner in its clients' success.